Cookie Stuffing is a fraudulent practice where affiliate marketers secretly place tracking cookies on users' browsers without their knowledge or consent to claim unearned commissions from subsequent purchases.
Common Methods
- Hidden iframes
- Image loading
- JavaScript injection
- Redirect chains
- Pop-under windows
Impact Areas
- Affiliate programs
- Marketing costs
- Revenue attribution
- User privacy
- Program integrity
Detection Signs
- Unusual cookies
- Traffic patterns
- Conversion rates
- Revenue anomalies
- Cookie volume
Prevention Methods
- Traffic monitoring
- Pattern detection
- Cookie validation
- Program audits
- Security measures
Best Practices
- Regular monitoring
- Program validation
- Traffic analysis
- Policy enforcement
- Partner screening
Cookie stuffing undermines legitimate affiliate marketing programs and user privacy.